R.E.A.M. Results as Applied to Branding
By Theresa Ream
The world is filled with women making a difference and changing the world for the better. Many of them do extraordinary things that go unnoticed by some of the people that need them the most.
I would like to change that in whatever small way I can and bring them to you front and center. I created this article with the intention to inspire you to dig deep and go to the next level. The women featured in this article are all accessible to us and ready to inspire change and growth within us.
What I admire about Joie Gharrity is the way she infuses her years of experience working in the Hollywood movie industry into her coaching techniques with her clients. She teaches us to stand in the Spotlight and if we get visible, we can grow our influence. Her Vibe is very cool, and her coaching is down to earth, classy with a hint of Hollywood Elegance.
wHAT IS A RELATIONSHIP BUILDING OR REVENUE GENERATING TIP, TOOL, RESOURCE, OR STRATEGY YOU SHARE?
The Double Dip Is A Delicious Way To Collaborate With Other Brands
The Double Dip is a strategy that's based around community building. It leverages two or more company brands and their net worth. This easy strategy will gain you your company brand along with other brands delicious Visibility in the marketplace. Just follow these 5 easy breezy steps, and let the fun begin!
How The Double Dip Works
1. If you initiated the conversation about a double with another brand, then you assume the leadership position.
2. You can do something as easy as asking the other brand to supply “quotes” to include in one of your upcoming posts. Or you could pick a new topic of mutual interest, and each brand can then produce a video, article, podcast, blog or anything else that relates to it. Just make sure to spotlight the other brand.
3. Both you and your partner should then launch the cross-pollinated content on the same day and share it across all of your social media channels. Be sure to tag each other!
4. Always post your content in groups.
5. This strategy is all about leveraging each other's net worth and getting your brands recognized in other backyards.
The Big WHY?
When you shine the Spotlight on other brands, you will find the spotlight shining back directly on your brand. This promotes positive communication and makes for great networking opportunities! I encourage you to reach out to your network and see how you can incorporate The Double Dip and be “of” service to one another--there is power in numbers. As long as you all are authentically showing up for each other and there is equal exchange of energy, trust, and respect, you can move mountains and watch all of your brands soar deliciously!
WHAT IS SOMETHING YOU LOVE TO do to EITHER EMPOWER OR EDUCATE OTHERS?
I am a big fan of sharing my personal and professional journey with the marketplace so that people know they are not alone. Life is full of wins and bumps in the road. And I share both. There was years when I thought I was alone. And I was stuck. I set an intention that I would authentically share with the world my wins along with bumps in order to be of service to others.
WHAT IS SOMETHING YOU DO TO HOLD YOURSELF ACCOUNTABLE TO STAY PRODUCTIVE & PROFITABLE?
I start my morning daily with a series of The Love Bucket Daily Habits that include a series of customized prayers. My daily routine gets me closer to The Divine and opens my heart to joy and love. It is my number one key to holding myself to being of service and sharing my gifts and talents daily with the world. This holds me accountable and keeps me on task and moving towards my birthright of being productive and profitable.
What is your favorite motivational quote?
“The most courageous act is to still think for yourself aloud.” Chanel
Joie Gharrity, Founder of 113branding.com is a Brand Director, Author, and International Speaker. She worked in the Hollywood entertainment industry for 15+ years at top companies, in film, television, original web content, and branded entertainment. She was hand-picked by the ABC Studio President to launch the first multi-media startup business for The Walt Disney Company.
After returning to the Bay Area, Joie was inspired to launch 113 Branding. She works with entrepreneurs and creative types to leverage their expertise, gifts and talents. She integrates her Visibility strategies, tools and tips that lead to greater Influence and elevates her clients to superstar status in the marketplace.